Media kit

Logos and brand assets.

Everything you need to reference The Side Letter in a deck, an event page, or a portfolio listing. No permission required for factual use.

Primary lockup

The Side Letter lockup, light background
Lockup · light background SVG PNG
The Side Letter lockup, dark background
Lockup · dark background SVG PNG

Wordmark only

The Side Letter wordmark, light background
Wordmark · light SVG PNG
The Side Letter wordmark, dark background
Wordmark · dark SVG PNG

Mark only

The Side Letter mark, emerald
Emerald SVG PNG
The Side Letter mark, on dark
On dark SVG PNG
Single color Inherits whatever color you apply — for photos and colored grounds. SVG PNG
Download all assets (.zip) →

Colors

  • Emerald #0C7A4E
  • Ink #14211C
  • Ground #FAFAF7

Using the mark

  • Keep clear space around the mark equal to the height of the monogram.
  • Use the emerald mark on light backgrounds and the translucent mark on dark ones. Don't place emerald on dark.
  • Don't recolor, stretch, rotate, add effects to, or rebuild the mark in another typeface.
  • Minimum size is 24px for the mark and 120px wide for the full lockup.

Boilerplate

One paragraph, copy and paste.

The Side Letter gives allocators a network-driven edge in venture. We gather primary intelligence from leading funds, allocators and data partners, support diligence with candid references and expert perspectives, and connect qualifying allocators to curated co-investments on the same terms managers offer their own LPs. The firm was founded by David Zhou and Sam Huleatt.

Press

For interviews, commentary, or anything not covered here, write to sam@thesideletter.co.